Crafted Coaching Home




Crafted coaches are here to guide you to your highest potential through individually designed fitness, nutrition, and lifestyle coaching.

Whether you're training for life or performance, you deserve a fitness program that is crafted to meet your unique needs, so that you can live your most inspired life.

Work with a Crafted coach and uncover the clearest path from where you are today to your true fitness potential.

Meet the coaches

  • Crafted Coaching Henry Torano-Head  Coach

    Henry Torano-Head Coach

    There isn’t a sport that Henry hasn’t played, from football and volleyball to triathlons and ironmans, he’s done it all. But he quickly learned that to gain an edge on the field, there would have to be even more commitment, off the field. So Henry started hitting the gym and that’s when he found functional fitness...

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  • Crafted Coaching Michael Bann

    Michael Bann

    Michael Bann started his career holding multiple positions in the strength and conditioning industry such as the Head Strength Coach for a law enforcement academy.  While studying exercise science at Northern Arizona University, Bann was a lead instructor for undergraduate Strength and Conditioning courses...

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  • Crafted Coaching Mike McElroy

    Mike McElroy

    Mike found CrossFit in 2004 and quickly started following the original Big Dawgs blog. It was with the help of this blog that he made it to CrossFit Regionals in 2010. Following these Regionals, Mike then began working with Michael FitzGerald (James’ brother) to prepare for the 2011-2012 regionals...

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  • Crafted Coaching Mizar Fuentes Ortega

    Mizar Fuentes Ortega

    As a former gymnast and gymnastics coach, Mizar found himself looking for another physical challenge and that’s when he found CrossFit (2009). He quickly realized this was something he wanted to purse as both and athlete and a coach. With the mentorship of James FitzGerald (Founder of OPEX Fitness), he qualified for the CrossFit Regionals multiple years in a row...

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  • Crafted Coaching Sam Smith

    Sam Smith

    Sam has had quite the experience when it comes to athletic endeavors. At the age of 9, he decided to pursue competitive golf and never looked back. His dedication to the sport and a desire to reach his true potential landed him a golf scholarship at the University of Southern California where he played from 2009-2013...

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  • Crafted Coaching Georgia Smith

    Georgia Smith

    Georgia believes that physical fitness is an essential part of living a fulfilling life. Through her role on the OPEX Fitness team, as an individual design coach, and instructing kids in BJJ, she is passionate about helping others realize their physical potential and making fitness a part of their lifestyle...

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  • Crafted Coaching Whitney Reese

    Whitney Reese

    Whitney has been a lifelong multiple sport athlete. She’s competed in tennis, karate, basketball, track, cross country, and soccer. After an ACL injury as a teenager, she focused exclusively on soccer, attending UIW on an athletic and academic scholarship where she was a 4-year starter, freshman defender of the year, and multiple year scholar athlete...

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  • Crafted Coaching Carl Hardwick

    Carl Hardwick

    OPEX/Big Dawgs CEO Carl Hardwick has dedicated his life to health and fitness. Already as a teenager, Hardwick lived at the gym. A 3-time All-Conference football player at Saint Mary’s University, Hardwick became passionate about becoming the most effective coach...

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Discover Your Potential


The Intangibles of Competing - Become mindful of the intangible aspects of competing will equip you with the tools you need in order to continually grow and develop not only as an athlete, but also as a human. The list below comes from Sam's personal experience in high level sport, along with his experience coaching others.

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Fitness is a dynamic, evolving, journey that should lead to growth for every individual. We face challenges, we overcome them, and we adapt. As the individuals who make up our community have grown,...

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"If you’re an athlete who competes in an individual sport and you can’t train alone or struggle to train alone, you need to stop trying to compete. " A bold, powerful statement made by Coach Sam Smith after working with hundreds of competitive athletes. Check out his reflections on training for an individual sport and how understand if it's really what you want.

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As a coach, it’s imperative to have metrics that allow you to track progress across a multitude of areas, otherwise what are you really doing? In my opinion, the key to progress in any program is a comprehensive selection of lead metrics. If we pigeonhole ourselves to just 1 or 2 metrics that could negatively impact our understanding of growth along with our athlete’s mindset around their own growth.

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