Crafted Coaching About

About

Above all, Crafted coaches believe in developing strong relationships and using exercise and lifestyle as a medium for growth as humans. The path to living your definition of an inspired life is through experiencing your ideal version of fitness. 

While we have a long history in the sport of functional fitness and have coached 600+ athletes to high levels of competition, today we work with individuals in all sports, as well as those who just want to make fitness a high priority in their lives. Whether training for competition or for improved health and wellness, what our Crafted clients have in common is a desire to uncover their true potential through fitness.

Our coaches have mastered the OPEX Method of Coaching and have been mentored by James Fitzgerald himself. As a tight-knit team, we are committed to constant improvement, meeting weekly to expand our education and collaborate on client case studies. This means we can provide you with the best possible service and offer you support from our entire coaching staff.

Crafted coaches deliver you individually designed fitness through a 1:1 coaching relationship. We are not just programmers. We are not fitness trainers. We are craftsmen and women. And fitness is our craft. 

Crafted Coaching About

Meet the coaches

  • Crafted Coaching Henry Torano-Head  Coach

    Henry Torano-Head Coach

    There isn’t a sport that Henry hasn’t played, from football and volleyball to triathlons and ironmans, he’s done it all. But he quickly learned that to gain an edge on the field, there would have to be even more commitment, off the field. So Henry started hitting the gym and that’s when he found functional fitness...

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  • Crafted Coaching Michael Bann

    Michael Bann

    Michael Bann started his career holding multiple positions in the strength and conditioning industry such as the Head Strength Coach for a law enforcement academy.  While studying exercise science at Northern Arizona University, Bann was a lead instructor for undergraduate Strength and Conditioning courses...

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  • Crafted Coaching Mike McElroy

    Mike McElroy

    Mike found CrossFit in 2004 and quickly started following the original Big Dawgs blog. It was with the help of this blog that he made it to CrossFit Regionals in 2010. Following these Regionals, Mike then began working with Michael FitzGerald (James’ brother) to prepare for the 2011-2012 regionals...

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  • Crafted Coaching Mizar Fuentes Ortega

    Mizar Fuentes Ortega

    As a former gymnast and gymnastics coach, Mizar found himself looking for another physical challenge and that’s when he found CrossFit (2009). He quickly realized this was something he wanted to purse as both and athlete and a coach. With the mentorship of James FitzGerald (Founder of OPEX Fitness), he qualified for the CrossFit Regionals multiple years in a row...

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  • Crafted Coaching Sam Smith

    Sam Smith

    Sam has had quite the experience when it comes to athletic endeavors. At the age of 9, he decided to pursue competitive golf and never looked back. His dedication to the sport and a desire to reach his true potential landed him a golf scholarship at the University of Southern California where he played from 2009-2013...

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  • Crafted Coaching Georgia Smith

    Georgia Smith

    Georgia believes that physical fitness is an essential part of living a fulfilling life. Through her role on the OPEX Fitness team, as an individual design coach, and instructing kids in BJJ, she is passionate about helping others realize their physical potential and making fitness a part of their lifestyle...

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  • Crafted Coaching Whitney Reese

    Whitney Reese

    Whitney has been a lifelong multiple sport athlete. She’s competed in tennis, karate, basketball, track, cross country, and soccer. After an ACL injury as a teenager, she focused exclusively on soccer, attending UIW on an athletic and academic scholarship where she was a 4-year starter, freshman defender of the year, and multiple year scholar athlete...

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  • Crafted Coaching Carl Hardwick

    Carl Hardwick

    OPEX/Big Dawgs CEO Carl Hardwick has dedicated his life to health and fitness. Already as a teenager, Hardwick lived at the gym. A 3-time All-Conference football player at Saint Mary’s University, Hardwick became passionate about becoming the most effective coach...

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