New Ownership: Welcoming Sam Smith as Leader of the Crafted Coaching Team

04 Aug

Crafted Coaching is delighted to announce that Sam Smith, a long-term member of our coaching team, has purchased an ownership stake in the remote coaching company.

Sam will lead the vision of Crafted moving forward. He is unmatched in his commitment to providing a leading coaching service and will drive forward new and innovative ways for the Crafted team to provide fitness coaching in an online setting. 

The decision to bring Sam on as an owner was made with confidence and we are excited to see a CCP coach ascend to this leadership role.

As a Crafted coach, Sam has worked relentlessly over the past 5 years, and has earned the opportunity to step into this role of visionary and leader. The entire Crafted team is excited to continue to deliver exceptional coaching with Sam at the helm of the company.

“I’m extremely grateful for this opportunity. I’m excited to help support our team and company in a new way as we continue to build ourselves into the preeminent remote fitness coaching company in the market.” - Sam Smith

Sam and the Crafted team will be rolling out exciting new initiatives over the coming months, so keep your eyes open for what is to come!

CrossFit® is a registered trademark of CrossFit, Inc. Big Dawgs' uses of the CROSSFIT® mark are not endorsed by nor approved by CrossFit, Inc., and Big Dawgs is in no way affiliated with nor endorsed by CrossFit, Inc.

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