Sam Smith


  • Bachelors of Science in Communications with a Minor in Sports Psychology from the University of Southern California (2013)
  • OPEX CCP Level 1 Associate Coach (2016)
  • OPEX Education Instructor

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Sam Smith

Sam has had quite the experience when it comes to athletic endeavors. At the age of 9, he decided to pursue competitive golf and never looked back. His dedication to the sport and a desire to reach his true potential landed him a golf scholarship at the University of Southern California where he played from 2009-2013. He graduated with a Bachelors of Arts in Communication with an emphasis in Sports Psychology and Interpersonal Communication. Throughout his junior and college career he attained multiple honors: 

  • No. 1 ranked 2008-2009 Junior Golfer in California
  • 2010, 2011, 2012, 2013 Division I PING All-West Region
  • 2010, 2011 All-Pac-10 Honorable Mention
  • 2012, 2013 All-Pac-10 2nd Team
  • 2013 All-American 
  • 2013 USC record tying 62 (-10) in first round of NCAA Regionals
  • 2013 National & USC 36-hole scoring record 126 (-18) at NCAA Regionals
  • 2012, 2013 Team Captain 

Towards the end of his golf career, he quickly found that his purpose in life laid elsewhere. Early in his college years he came across Crossfit and was instantly hooked. This led to a deep exploration into exercise, performance, psychology, movement to better understand what we are doing with our bodies, and why. The idea of becoming a Physical Therapist was a strong possibility for quite some time. After spending hours in the clinic and hospital, it became clear to Sam that the rehabilitation world was not the right fit for him. After some discussion with James FitzGerald, he quickly realized his true purpose was rooted in helping others reach their true potential whether it be in performance or health.

One of his favorite quotes to help him keep perspective on life (a condensed version of the original quote by Charles Swindoll): “The longer I live, the more I realize the impact of attitude on life…The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day…I am convinced that life is 10% what happens to me and 90% how I react to it. And so, it is with you ...we are in charge of our attitudes.” 

When Sam isn’t designing programs or consulting with clients, he enjoys playing golf, tennis, hiking, reading books, BBQing, finding the perfect ice cream shop, or spending time with friends building memories.

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Hear from some of Sam Smith's clients

  • I had started my journey with OPEX prior to working with Sam, searching for a way to upgrade my coaching abilities to better serve my clients through their CCP program. I never considered their rem...

    Michael Van Bourgondien

    Owner Undivided Athletics

    Michael Van Bourgondien Crafted Coaching
  • I've been working with Sam for a year now and can honestly say it’s the best decision I’ve ever made. Getting a coach who you trust to have your best interest in mind takes the weight off of you as...

    Samantha Burkhart
    Samantha Burkhart Crafted Coaching
  • 4x Regional Athlete 1x Games Team Athlete Sam has been my coach for the last couple of years, starting with him in hopes to fix a gaping hole in my game: my aerobic system. Ever since working with...

    Chris Detmering

    4x Regional Athlete / Games Team Athlete

    Chris Detmering Crafted Coaching

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